Best Friends Animal Society
2016-2017
DAM Platform: Widen Collective
“The mission of Best Friends Animal Society is to bring about a time when there are No More Homeless Pets. We do this by helping end the killing in America's animal shelters through building community programs and partnerships all across the nation. We believe that by working together we can Save Them All.”
The resulting DAM that supports this mission is media rich. Vibrant photography and videos actively promote animal adoptions. Web, social, and a wide range of advertising and collateral support programs, events, and initiatives for the Sanctuary, branch locations, and small shelters across the United States.
Ann led a core team through discovery, metadata creation, workflows, processes and other governance components. She managed an extensive vendor vetting process, from discovery through demos, score-carding, proof of concept, and pricing. To launch.
“Ann was instrumental in getting us started and on the right path to a successful launch of our DAM. Her knowledge on the subject was very beneficial every step of the way. The road to DAM is full of twists and turns and without a guide it is very easy to get lost. Ann really helped to lead us to success. Today we have an amazing system and I truly believe it wouldn’t be what it is, and what it will be, if not for her expertise.”
— Michael Hand Senior Manager of Imagery, Best Friends Animal Society